Penny, K. , Sharma, M. , E. Flischel, A. , T. Brodell, R. and Nahar, V.K. 2021. Atopic Dermatitis: Preventing and Managing the Itch That Rashes, and a Case for the Multi-Theory Model (MTM) for Health Behavior Change for Educational Interventions: Application of a Novel Theory to Self-Management Behaviors in Atopic Dermatitis. SKIN The Journal of Cutaneous Medicine. 5, 5 (Sep. 2021), 462–473. DOI:https://doi.org/10.25251/skin.5.5.3.